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Knowledge Building Using Virtual Visualisation
| Title | Knowledge Building Using Virtual Visualisation |
| Aidamount | 345.000 |
| Organization | Landbrugets Rådgivningscenter / The Agricultural Advisory Service |
| Conclusion | Ingen side valgt |
| Homepage | No homepage |
| Contact | LandboNord |
| Other participants | E-business and more |
| Theme | Industrial Develop. |
| Keywords | Agriculture
Knowledge management
Mobil, telephony
Mobile technology, SMS, GPRS, WAP
Mobiltelefoni
Systems integration, e-business |
| Project start | 01 March 2002 |
| Project end | 31 December 2003 |
| Description | Background
North Denmark alone counts approx. 6,000 farms. Their results and the consequences of their production are fundamentally depending on the decisions made by the individual farmer. The more knowledge he has / has available - the more efficiently he will achieve good results – financially and environmentally.
The use of information and communication technology (ICT) is an efficient way of furthering the use of the most updated knowledge in production. This can be achieved by increasing the farmer's level of knowledge and/or streamlining the use of the agicultural consultancy services.
Such efforts require the understanding and awareness that the farmer's most important tool is his cell phone,
the sharing of experience among farmers is a vital source for knowledge building, visual observation is a parameter often in play when farmers make decisions
Taking these points in account when using ICT is beyond the conventional use of the Internet as seen in e.g. the LandbrugsInfo agicultural information database.
Purpose
The purpose of the project is to streamline the consulting activities in farming using ICT, enhance the sharing of experience among groups of farmers, and in parallel among groups of specialists in consultancy firms
The Project Content
The project will deal with various types of visualised on-line/on-air consultancy services and virtual experience sharing groups, referred to as ERFA groups, and competence clusters.
The introduction of visually aided consultancy services will replace the statement ”Do you understand what I mean” with ”Do you see what I mean”. Many farmers know the problem: How does one describe the symptoms found in field crops in a way to make sure that the consultant understands what we are looking at? Conversely, the consultant's problem is whether he can be sure to correctly determine the type of desease based on the farmer's description, and consequently if he feels certain enough to advise the farmer about any cure. This uncertainty often means that the consultant needs to arrange a call - just to make sure. The use of visually aided consultancy services is expected to streamline the consultancy services - be it via the Internet combined with a web camera (on-line) or via the cell phone including the transmission of images (on-air). The farmer's observation of a problem can be readily made into a query to a consultant who will often be able to avoid the need of a physical call to the farm, or alternatively he would be better prepared if he needs to make an "ambulance call".
Information from colleagues is highly estimated among farmers, and they often participate in experience sharing groups, referred to as ERFA groups. The benefit of these groups is expected to incease by establishing virtual ERFA groups. These web-based virtual ERFA groups should support communication in audio as well as video, enabling the farmer to "meet" his colleagues face to face on-screen, preferably minimal need to use the keyboard.
The local consultancy services are constantly concentrating in larger units. So the project partner, LandboNord, keeps offices on five different locations in North Denmark. In order to enhance the sharing of experience among the specialists in various subjects who are manning these local offices, visually aided competence clusters will be established enabling the consultants to virtually chat over a cup of coffee across geographical barriers.
Naturally the activities in mention will produce experience in technical aspects, but equally important the project will bring about a deeper understanding of how these new methods of consulting and experience sharing are affecting and fitting in with existing ways of co-operation. |
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